Ticket redesign for the 1818H Leisure Hub Poker Room in the Nustar Casino, Nustar Hotel and Resort, Kawit Island, Cebu City

Ticket Redesign

2024 / Marketing Graphics

Design Goals

A poker room located in Nustar Casino was holding an 80k guaranteed tournament with 20k worth of Nustar promo chips on March 9, 2024. I met up with two of the shareholders to offer my marketing services without knowing about the aforementioned event. When the doctor (one of the shareholders I was introduced to) showed me the design proposed to them.

Their design

The design looked like a redesign of this Raffle Contest ticket template:

While I think there’s nothing inherently wrong with using templates, (I love them) they didn’t capitalize on the Nustar branding.

Without their own branding identity, they needed to use Nustar’s branding to distinguish their ticket from every other poker ticket in existence.

My design

Elements

Color palette

Design

These are the design elements:

• Model (the model in the image is from Canva)
• VIP chips (the chips in the image is from Canva and not the actual promo chips)
• Cards (the cards in the image is from Canva and not the actual cards used)
• Poker “logo” (the logo is from Canva and not their actual logo)

Rationale

Since their ticket was made in Canva, I thought it made sense for me to use the same tool for comparison. I know how to use Adobe Illustrator and Photoshop, but I just used Canva for this project.

Recommendations

1818H Leisure Hub needs to have an identifier to distinguish itself from Cebu’s other poker rooms. While using on the Nustar branding can get the job done for now, the company should consider having a professional branding designer create their logo and brand guidelines for better brand coherence.