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Work, Wander and Create: How Travel Transforms the Freelance Experience
Traveling is a creative strategy. In this blog post, I reflect on my recent trip to Thailand to cover the World Poker Tour Exhibition and explore how working remotely in a new country can supercharge… Read more
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Why Creative Professionals Need Soft Skills: Maximize Career Potential through Personal Development
In 2025, being great at what you do is not enough to succeed as a freelancer. The truth is, you need to develop more soft skills—the human side of your creativity to navigate your freelance… Read more
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Republic Act (RA) 12023 Freelancer Guide: Digital Services VAT, Registration, and Compliance (Philippines)
Republic Act No. 12023, amending the National Internal Revenue Code of 1997, has taken the Philippines an important step towards modernizing its taxation framework. RA 12023 introduces changes that significantly impact the digital economy, especially… Read more
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How to Write a Story: A Creative Writing Guide for Beginners and Dreamers
Everyone has a story to tell. You don’t need to be a professional writer to create something meaningful. With the right tools and a little courage, you can turn your ideas into a story that… Read more
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5 Steps to Determining Your Niche: A Guide for Freelancers
Freelancing involves offering services to various clients and companies as contractors or through projects. An essential part of freelancing involves creating proper directions and plans to ensure every project has a long-term purpose. Determining your… Read more
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Freelancing Tips for College Students
I am currently teaching in Bachelor of Fine Arts major in Advertising Arts, and most of my students are skilled in digital design and other art-related competencies. I dedicate this blog post to them. If… Read more
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Building a Strong Brand Using Aaker and Keller Brand Equity models
Establishing a strong brand is essential for creating trust, loyalty, and long-term success. By understanding the frameworks developed by David Aaker and Kevin Lane Keller, businesses and freelancers can strategically enhance their brand equity. Aaker’s… Read more
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My Frank Miano Review: What We can Learn about Branding and Content Creation
Recently, Frank “The Lazy Genius” Miano faced significant scrutiny following a Facebook post that highlighted striking similarities between his website and that of Alex Hormozi. The post sparked outrage among viewers, with many accusing Miano of plagiarism.… Read more
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A Comprehensive Step by Step Guide to Branding Your Business from Scratch without Spending
This comprehensive guide covers the significance of branding, including its historical roots and modern-day importance. It also provides detailed steps for creating a brand from scratch, emphasizing the importance of strategic decision-making. From identifying a… Read more
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Setting SMART Goals: A Freelancer’s Guide to Better Direction and Purpose
As a freelancer turned business owner, I have always liked doing everything myself, from branding to content creation to marketing. Conceptualizing Grae Content took years of planning and studying until I was happy with the… Read more
Welcome to my blog!
Hello! I’m Gama Rae, a freelancer turned business owner and I’m here to help you. Welcome to my blog, where I share my journey and expertise in branding, content and digital marketing.
While I’ve enjoyed the perks of the limelight, my true passion lies in assisting businesses with branding, content creation, and digital marketing strategies. I started freelancing 18 years ago without guidance or approval from society (working from home wasn’t a thing pre-2020). Now, I aim to be the valuable resource I wished for back then. I share what has personally worked for me and dissect how that can be applied to your efforts.
Whether you’re a novice or a seasoned freelancer transitioning into a business, my blog provides authentic advice on finding clients, managing time, and thriving in the freelance world, emphasizing the freedom and fulfillment of being your boss.
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