Recently, Frank “The Lazy Genius” Miano faced significant scrutiny following a Facebook post that highlighted striking similarities between his website and that of Alex Hormozi. The post sparked outrage among viewers, with many accusing Miano of plagiarism. The incident questions the originality and integrity of Miano’s work and caused debate within the online community.
Most people have expressed outrage at his blatant copying; however, I want to share a different perspective as a marketing professional. This post talks about the fiasco and how branding contributes to better content creation practices.
The Facebook Post
A content creator named ND.GG created a series of Facebook post that exposed several things about Frank Miano, from the website copying to the contents of his The Art of Organic Marketing.
The posts are in Filipino but basically the creator is talking about how the book contents are full of grammatical errors and other allegedly plagiarized elements. The most viral post basically created a side-by-side comparison of Miano’s and Hormozi’s landing pages.
These are some of them:
There are a mix of comments ranging from those claiming its effectivity from a marketing standpoint to those raising their pitchforks.
As I’ve mentioned, Miano could have avoided this situation if he had taken the time to delve into and develop his brand instead of relying on templates and other people’s content. A proper brand would have prompted his design team to customize the website better to suit his target audience, instead of relying on what had already worked for someone else. I talk more about branding and development in this post.
Misconceptions about Branding
Today’s market is filled with promises of quick and effortless profits, often littered with AI, templates, and PLR digital products. I agree that these are convenient and easy ways to sell online products without actually spending so much time on research and development, they often result in oversimplification, leading to a lack of understanding of the crucial aspects of brand construction.
Several common misconceptions about branding can lead to confusion or ineffective strategies:
Branding = logo
A logo is a crucial branding element and part of a larger branding strategy. Branding contains everything from your company’s values and messaging to its visual identity and customer experience.
Some people just put their faces on their products and use their name as a brand. These are effective for personal coaching and mentorship, especially if your name has garnered awards and a reputation. However, anything you do as a person may impact your business, including scandals, fiascos, and other issues.
In this case, this Frank Miano exposé may have the potential to harm his mentorship brand (Frank Miano: The Lazy Genius). His The Art of Organic Marketing landing page is currently locked under a password, so he may be doing damage control right now.
Only big companies need to brand
Every business, regardless of size, can benefit from branding. Building a solid brand can help small companies or content creators stand out in a crowded market and build customer loyalty.
The smaller your business is, the more you may rely on an excellent branding foundation to pull you through. Creating a solid brand is a no-lose asset for every aspiring business owner.
Branding means visuals
While aesthetics are important, branding is about much more than just how your brand looks. A brand story should encapsulate your brand’s personality, values, and create an emotional connection with customers.
Only consumer products need branding
Branding is often associated with consumer products, but it’s equally important for B2B companies. A strong brand can help B2B companies build customer trust and differentiate themselves from competitors.
Branding is vital for creating a positive impression with customers, it’s also essential for internal audiences, such as employees and stakeholders. A strong brand can help align internal teams and create a sense of purpose.
Branding is a one-time effort
Building a strong brand is an ongoing process that requires constant attention and adaptation. Brands need to evolve with changing market trends and customer preferences. Branding also includes your brand’s reputation, customer service, and overall brand experience.
Branding for Content Creators
Let’s talk what makes a good content creator brand. A good brand has a distinct identity, unique visual elements, and a uniform voice. A strong brand image maintains consistency across all touchpoints, including its messaging and visuals on websites, social media platforms, and customer service tickets. Genuine brands that stay true to their values can create a deeper connection with their audience.
The Fat Kid Inside
One of the most impressive content creator brands I’ve encountered is The Fat Kid Inside by Erwan Heussaff. The brand slogan, “sometimes healthy, sometimes fatty, always happy,” is catchy and poetic. The brand has succeeded as a food content creator blog/vlog and evolved into a full-fledged production studio.
This transformation demonstrates Heussaff’s ability to create engaging content and envision and execute a larger strategic plan. His brand’s growth is an inspiring example of how a creative vision and strategic business insight can lead to substantial success in the digital content creation industry.
Panlasang Pinoy
Team Payaman
Successful brands can evolve and adapt to changing market conditions by staying relevant to their target audience and understanding their needs, preferences, and behaviors. They also create emotional appeal through storytelling, humor, education, entertainment, or empathy as shown by Team Payaman.
Read more about Team Payaman in Pep’s feature.
Good brands clearly communicate their unique value proposition and prioritize the customer experience, ensuring that every interaction is positive and memorable. They are adaptable to changing market conditions, and longevity in remaining relevant.
If you are a content creator and you need help in building a brand from scratch, book a free consultation with me to see how Grae Content can help you.
Grae Content Digital Marketing Services 
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