This is the design process of the Voyager Poker Club logo I made for a Cebu local business.
The Cebu poker community is a tightly-knit group with members from all walks of life. When Metro Card Club and All-in Poker Club closed a few years ago, Cebu poker players had to contend with unofficial poker houses and DG Poker Club in Mactan, an hour or two away from the city. There was a demand for an official, PAGCOR-licensed poker room.
In 2018, even without a non-disclosure agreement, I worked on this project with the absolute secrecy and discretion that it needed for the business to work. I was tasked to work on their logo, company profile, player loyalty card, and employee ID.
I was working with the business name Voyager Poker and Entertainment Club combining poker and entertainment in one place. I played around common poker elements such as cards and chips, and the letters VP for Voyager Poker. I like playing with letters and
I didn’t have an idea on the kind of logo that they wanted. As clients have different wants and needs, I had to play a guessing game with different design elements. I was using known gambling images like chips and card suits in sketching 12 possible logo designs (the 12th one is shaped VP but unfortunately I lost the image file).
I know that I wanted to stay true to the following specifics:
- Using red and black or variations that look good against a white background
- Incorporating the V as much as possible
- Finding a balance between the sharpness of the V and the curve of the P
- Creating a design that is recognizable
The bottom middle sketch was almost there but they wanted it to look less like a heart and more like an actual V, so I did a quick sketch during our meeting and executed it in the digital drafts.
Sketch to Digital
After showing the initial sketches, they said they wanted to focus on the V more than the card elements so I created 3 logos with 3 different executions using Adobe Illustrator CS. The first row, the upside down spade, was my personal favorite but I couldn’t make it look like VP without looking deformed.
The clients selected the 2nd design from the 3rd column so I made 9 logo executions so they could choose what font and colors they wanted. I personally like red and black but it was important that other colors were also considered in the selection process.
A letter d was added at the top of the logo as a trademark.
Here are some of the applications of the logo:
If you have business in Cebu and you want me to help you with your logo and design needs, feel free to send me an e-mail through firstname.lastname@example.org.